Launch of Agrimark Mechanisation supports KZN producers through partnership with Smith Power Equipment

Agrimark, the agricultural retail division of the JSE-listed speciality retailer KAL Group, is expanding its value proposition in the Southern and Midlands regions of KwaZulu-Natal with the introduction of Agrimark Mechanisation units, strengthening support to its farming customers through an enhanced mechanisation offering integrated into its existing branch network. The development is enabled through a new strategic partnership with Smith Power Equipment, the exclusive importer and distributor of Kubota and Deutz‑Fahr agricultural machinery in southern Africa.

The first Agrimark Mechanisation branch will open at Agrimark Mooi River on 2 March 2026, with a second branch planned for Nottingham Road later in the year. Both operations are located on existing Agrimark premises, offering customers a single, integrated destination for agricultural inputs, equipment, parts and service support.

While Agrimark already offers mechanisation solutions in the Western Cape, the KZN launch marks the first rollout of Agrimark Mechanisation outside the Western Cape. The initiative builds on Agrimark’s established presence in the Southern and Midlands regions of KZN and responds to evolving customer needs for dependable, fit‑for‑purpose equipment backed by strong local aftersales support.

“Our customers in KZN already rely on Agrimark as a trusted agricultural partner. Agrimark Mechanisation strengthens that relationship by bringing equipment, parts and service support into the same, familiar environment, aligned to the way our customers want to do business.”

The partnership with Smith Power Equipment introduces Kubota and Deutz‑Fahr tractors and farming equipment to Agrimark customers in KZN. Both brands are globally recognised for durability, engineering quality and performance across diverse farming conditions, making them well suited to the varied agricultural operations found across the province. Kubota’s compact to mid‑range tractor offering supports mixed‑farming and livestock operations, while Deutz‑Fahr’s high‑horsepower range is designed for large‑scale commercial and row‑crop farming. Together, they provide a single mechanisation platform capable of meeting a wide spectrum of farm requirements. The customer relationship remains Agrimark‑led, reinforcing trust, continuity and accountability, while Smith Power Equipment provides the distribution, technical training and OEM support that underpin service reliability and equipment performance.

“Our collaboration with Agrimark brings together two organisations that place long‑term customer value at the centre of their strategy,” says David Kelder, Managing Director of Smith Power Equipment. “Agrimark has deep roots in the agricultural communities it serves, and our role is to enable that relationship with proven mechanisation brands, strong parts availability and technical expertise that farmers can rely on.”

Agrimark Mechanisation offers a fully integrated service model covering equipment sales, genuine parts availability, workshop servicing and field support by qualified and authorised mechanics. Dedicated workshop facilities have been established at the Mooi River branch, with trained technicians on site from launch day to ensure responsive aftersales support and minimal downtime during critical farming periods.

“By expanding the depth of our offering in KwaZulu‑Natal, we are better positioned to support productivity, efficiency and long‑term sustainability across our customers’ farming operations,” Abeln concludes.