Posted on: 13 November 2026Written by: Cathleen Mostert
Small-scale and emerging farmers in Pietermaritzburg and surrounding areas will now have greater access to affordable agricultural goods and services, with a fourth FarmSave store, which opened in KwaZulu-Natal on 9 November.
“The new store expands on the format offered in Bergville and Ladysmith with a greater range of primary and secondary agricultural products. Our focus remains on subsistence farmers and those looking to establish or expand their own agricultural businesses,” explains Ian Robertson, regional manager for FarmSave, which is a sister brand of Agrimark, the agri-lifestyle retailer part of JSE-listed KAL Group.
Located in the heart of Pietermaritzburg's commercial district, the new store stocks a carefully selected and focused range of agricultural products, including animal feed, fertilisers, animal health, agri packaging seeds, crop protection chemicals, fencing, irrigation equipment, tools and personal protective equipment (PPE).
Robertson says the new store has been designed around convenience and the everyday needs of smaller farmers, who often struggle to access the same range of products and support available to larger commercial farming operations.
“The specific needs of smaller growers and emerging farmers can sometimes get lost among the larger agribusinesses. We want to change that by providing a convenient, affordable place where they can access the essential products needed for growing crops, raising livestock, or running a small agri business”
Ian RobertsonRegional Manager, FarmSave
Pietermaritzburg was selected for the new branch because of its central location and the diverse agricultural communities in the surrounding areas, where farming activities range from small-scale crop production to poultry and livestock farming. It will be FarmSave’s fourth store in KwaZulu-Natal.
“We see an opportunity to become a central point in the community where farmers can access seasonal agricultural inputs without having to travel between multiple suppliers or regions. Our aim is to offer a practical, one-stop agricultural retail solution”
Ian RobertsonRegional Manager, FarmSave
FarmSave also intends to go beyond products and help customers develop their farming knowledge and explore opportunities to generate an income from agriculture. The store will introduce customer training and information days, with a particular focus on helping aspiring farmers establish and grow small poultry businesses.
“We want to encourage more people to consider farming as a business opportunity, particularly in areas such as broiler production and egg farming. Both can offer lucrative income-generating enterprises,” he says. “We will introduce day-old chicks and point-of-lay hens, alongside the feed and other products farmers need to get started.”
Arno Abeln, MD of Agrimark, says FarmSave leverages Agrimark’s strong market position in the region, but offers something different.
“FarmSave allows us to reach smaller farming communities in a more meaningful and cost-effective way by tailoring our store format and product offering to their needs. At the same time, we can leverage Agrimark’s established supplier relationships and buying power to offer affordable and quality agricultural products”
Arno AbelnManaging Director, Agrimark
He says the opening of the Pietermaritzburg branch reflects the Group's confidence in the potential of this market.
“There is a growing need for accessible, value-focused agricultural retail solutions that cater to smaller producers in the region, and we are looking forward to also being of service to this growing customer base,” concludes Abeln.
Visit FarmSave in Pietermaritzburg situated at 233 Greyling Street from 09 November 2026 for all your agricultural and small-scale farming needs.
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