KAL Group was invited to feature on Lucentlands Podcast, an award-winning South African agriculture-focused video podcast platform dedicated to telling the real stories behind agricultural production, the people who drive it, and the landscapes and systems that sustain the sector.
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Sean Walsh, CEO of KAL Group, to unpack the strategic transformation of the Group.From its cooperative roots to becoming a diversified, digitally enabled business with a national footprint, KAL Group has reshaped how farmers, families, and communities are served, moving far beyond traditional agricultural inputs.
Sean shares how the company’s long-term growth strategy has been shaped by a focus on water-intensive farming regions, expanding into fuel and convenience retail, and building a unique, integrated business model that serves a diverse customer base.
The conversation explores digitisation on farms, data-driven decision-making, supply chain efficiency, and why growth, remains central to KAL Group’s culture.
Beyond commercial performance, the episode also highlights KAL Group’s commitment to social impact, including education, food security, employee support initiatives, and strengthening the often-overlooked informal farming sector, offering a rare and authentic view into the broader role of modern agribusiness in society.
This episode offers more than insight into business strategy, it presents a vision for how agriculture, retail, and community development intersect in building resilient economies.
