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Insights | Care & Grow

KAL Academy graduate competes in National Agriculture competition

Posted on: 5 May 2025 Written by: Isabel Muller

KAL Group proudly supported Sydney Claassen, a graduate of KAL Academy’s recent entry into the prestigious 2024 Toyota New Harvest of the Year Competition.

Although Sydney did not secure a win, his participation underscores KAL Group’s confidence in its farmer development programme and the exceptional calibre of small- scale farmers it cultivates.

KAL Group’s decision to support Sydney’s journey highlights the company’s belief in the skills and knowledge imparted by KAL Academy, which prepares graduates to compete and excel at the highest levels in the agricultural sector.

The competition is highly regarded in South Africa. It recognises new-generation farmers who excel in innovation, resilience, and sustainability, giving them a platform for national recognition.

Supporting Sydney’s journey has been a rewarding experience, highlighting the remarkable growth and dedication our KAL Academy graduates bring to the agricultural sector.


	
	
		
	
Barend Sulvester Senior Manager, Sustainability.

“Sydney’s growth in management, technical execution, and sustainable production is remarkable. This entry highlights how his farming philosophy, focusing on excellence and sustainability, can drive meaningful impact.

These results also affirm the impact of our equipped with the skills to drive sustainable production practices and shape the future of farming in South Africa.”

Sydney standing in front of the team that makes sure things run smoothly on his farm, Pinehaven, near Stellenbosch.

KAL Group’s Farmer Development Programme offered through KAL Academy, equips small- scale farmers with essential skills for commercial farming success. Each year, an average of 28 students join this fully funded programme, which has produced 515 graduates, including AgriSETA award winners.

Sydney grows a variety of produce all year round, including green beans, baby marrows, coriander, butternut, and tomatoes, focusing on sustainable farming and food security. Over three years, the farm has tripled its workforce, creating jobs through increased production.

Being a supplier for Woolworths highlights the farm’s commitment to excellence and hard work. They adhere to global standards, using pesticides and chemicals responsibly to ensure safe, high- quality produce for consumers. Modern farming prioritises health and safety over volume, focusing on delivering food of the highest quality.

“Our investment in Sydney’s participation reflects our confidence in the quality of farmers produced by KAL Academy, and we are committed to identifying and supporting KAL Academy graduates for future participation,” says Tasneem Sulaiman-Bray, Director: Corporate Affairs.

Through our development programme, we aim to cultivate resilient, skilled, and future-focused farmers who can contribute meaningfully to South Africa’s agricultural landscape. Sydney’s journey shows the potential of our graduates to make a difference and take on leadership roles within the industry.


	
	
		
	
Tasneem Sulaiman-Bray Director: Corporate Affairs

“Being entered into the Toyota New Harvest of the Year Competition has been a significant milestone in my farming journey,” says Sydney.

“The training I received has prepared me to tackle challenges confidently and showcase what small-scale farmers can achieve. KAL Group’s support has inspired me to aim higher and envision a brighter future. Unlike larger operations, we must prove our financial acumen without access to large overdraft loans, making the confidence in my entry even more meaningful as we continue to establish ourselves in the industry.”

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